Cases In Health Care Marketing (PDF)

By John L. Fortenberry Jr.
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.
Product Details

ASIN ‏ : ‎ 0763764485
Publisher ‏ : ‎ Jones & Bartlett Learning; 1st edition (March 12, 2010)
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 9780763764487
ISBN-13 ‏ : ‎ 978-0763764487