Handbook of the Economics of Marketing: Volume 1 2019 PDF

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Handbook of the Economics of Marketing: Volume 1

Edited by

Jean-Pierre Dubé – Sigmund E. Edelstone Professor of Marketing, University of Chicago Booth School of Business and N.B.E.R., Chicago, IL, United States
Peter E. Rossi – Anderson School of Management, University of California, Los Angeles, Los Angeles, CA, United States

Volume 1, Pages 1-596 (2019)